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Can Chick-fil-A Conquer McDonald's In The Fast-Food Kingdom?

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Watch VideoChick-fil A has been in the news lately for health care, but while the ruckus was going on surrounding it, the privately held fast food company has been growing. (Via m01229​ / CC BY 2.0​, Robert Du Bois / CC BY NC SA 2.0)

A new report by Janney Capital Markets calls Chick-fil A's growth *"legendary,"* noting:

*"Back in 1999, the category leader was ... KFC, with 39.7% share. ... Chick-fil-A's market share was 8.7% ... Fast-forward to the year 2013. ... Chick-fil-A is the clear category leader with 26.3% share, several percentage points more than KFC's 21.9%."*

And Chick-fil A did it all with fewer stores and fewer hours. But does this mean the anti-cow restaurant can grow even more from here?

​Media outlets seem to think it's possible — spotlighting the idea that Chick-fil-A could outpace McDonald's. (Via The Atlanta Journal-Constitution, Chicago Tribune, The Huffington Post, The Christian Science Monitor)

Yes, the golden arches are looking a little dull in this light. (Via Getty Images)

But not so fast. An analyst on The Wall Street Journal disagrees, saying Ronald McDonald and gang are safe. 

*"It's not going to overtake McDonald's, obviously. McDonald's is massive. It's doing six to seven times more sales than Chick-fil-A. It's a much bigger business. What they say it could do is take a lot of growth from McDonald's."*

Time explains some projected growth: ​*"McDonald's is projected to add between $1 and $10.3 billion to its U.S. sales between 2014 and 2023, while Chick-fil-A is projected to add between $6.3 and $9.0 billion, indicating that Chick-fil-A is nowhere near done growing, especially as it expands northward to compete with McDonald's stores.*"**

And of course the big question: How is Chick-fil A doing so well? Well, the company is privately owned, so competitors can't pick apart its income, preventing much insight into how it's been growing so solidly. 

But Chick-fil-A has made headlines for its high customer satisfaction scores. (Via QSR)

And for clever promos like its recent Cow Appreciation Day. (Via Forbes)

Chick-fil-A will open more than 100 new restaurants this year. Reported by Newsy 1 minute ago.

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