International markets are a key driver of growth for Twitter and the company is taking active steps to capture a large audience in these markets. Recently, Twitter announced a partnership with Lookup, an on demand platform that lets users connect with local businesses in India. Through this platform users in certain cities in India can inquire about goods and services, book appointments and transact with local shops and restaurants via a tweet. In a country which will soon overtake the U.S. in terms of the number of internet users, Twitter accounts for only 17% of its social network users.
Reported by Forbes.com 11 hours ago.
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